DITA's Vida was inspired by a childhood memory of riding in dad’s car through Arizona’s majestic Painted Desert and being passed by a classic Cadillac full of beautiful girls who were smiling, laughing and loving life! Vida updates retro design cues in a unique and playful way with a cool acetate front and beautiful titanium temples that are certain to make you smile.
 
DITA creates unique, high-quality prescription frames and sunglasses that will make you look and feel your best. To experience DITA is to experience genuine luxury.